The process of media buying is as much of a science as it is an artform. Creating an effective ad is only part of the equation; ensuring your target market actually sees that ad is where strategic media buying comes into play.
It starts with forming a strategy. We help identify your target audience, develop a budget and then create a message for your campaign. The next step is research — to determine how best to reach the target audience. At that point, we help you determine which combination of media is most appropriate and effective to achieve your goals within the budget.
We won’t stop there. Once your message is developed, honed and delivered, we’ll monitor its success and adjust as needed.